Jesus Serrano

Jesus is a 20 year experienced digital industry professional, the last 12 years working at Microsoft, specializing in Digital Transformation, Customer eXperience and Innovation all supported by his technical background and IT knowledge. In addition to his role as Sports Business Development Architect where he's engaged in the Digital Transformation and new Business Models of Sport Organizations, he's also a member of UX Worldwide Leaders at Microsoft. In 2014 he became the inventor of one of the Microsoft protected patents. Jesus envisioned and designed the Customer eXperience in many Lighthouse and disruptive projects across different industries including Banking, Insurances, Health, Education, Power & Electrics, Retail, Public Sector, Media and over the last 4 years in Sports. He designed and led the design team in several Mobile Consumer Apps in Windows, iOS and Android, some of them with multi-million downloads, for customers such as Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures and 20th Century FOX. Jesus is frequently required as a speaker about Artificial Intelligence, Digital Transformation, Design Thinking, Sports Industry and Innovation for International events. He also been Guest Speaker for Masters in Digital Marketing Management, Big Data and Business Analytics, in different Business Schools.
marketing deportivo


Sports Innovation: The Future Is Here

Conference Stage
20 octubre, 2021